HONDA’s image in Europe

Honda has been relying on GAC 3000 for years to carry out . It is also a challenge to collaborate in the ambitious project of creating and implementing the new image of its motorcycle stores for the European market, of which more than 80 stores have already been remodeled in France, Germany, United Kingdom, Poland, Switzerland, Italy… Our mission is to create for the end customer a shopping experience in line with Honda’s position as a market leader and that the dealership space is able to convey the brand’s values: quality, technology, innovation and sportsmanship. The project involves not only the store space but also the after-sales workshop and the boutique. The materials used are micro-cement porcelain tiles, suspended false ceilings made of micro-perforated steel sheets, technical lighting rails with luminaires designed especially for the brand, corporate furniture and a color palette that combines white and red, representative of the brand.